It was a momentous occasion for Boxer last night as we won a DBA Design Effectiveness Award, hoorah!
For those of you who may not know about the wonders of the DBA, it stands for the Design Business Association and the Design Effectiveness Awards are the most respected within the UK design industry because they recognise, reward and promote the integral role effective design plays in the creation of business growth. They are also the only design awards that use commercial data as a key judging criteria.
We entered the McDonald’s Global Quality Packaging into the ‘Design Management’ category which the DBA describe as the following:
“Rewarding outstanding examples of effective management where entrants can demonstrate success in overcoming exceptional hurdles to deliver significant commercial benefits, achieving organisational objectives and in gaining competitive advantage.”
You can see our submission and even download a PDF of it on the rather slick awards website, which you will find here.
A big congratulations has to go to everyone on both sides of the Atlantic who has worked on this mammoth project and helped deliver one of, if not, THE biggest packaging project the world has ever seen.
Look out for some photos from the evening’s shenanigans soon.
Tags: awards, boxer, brand, dba design effectiveness awards, design, design management, linkedin, McDonalds, packaging, win