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Choco-frolic

Some great examples of simple New Zealand chocolate packaging showing that sometimes it’s best if you don’t take yourself too seriously. Approachable, fun, quirky and with oodles of personality. Enjoy the full range here.

Hot Tinnies

Lingerie soda design created by Russian Designer Ramm ND.

Go local or global – Levitt steps into the debate

I’m looking forward to this book by Levitt and Dubner, especially to read about the contrasting standpoints of the locavore movement and global food brands. Brands are often beaten up for the very fact that they are global. This book may present the simple economic fact that scale of production directly relates to efficiency, which [...]

Stop brand personality?

This latest hiatus about Vitamin Water is a good example of the challenge brands have in defining the gap between celebrating the human side of a brand and getting into a tangle with the state. The nutritional information on Vitamin is clear for all to see on pack and those consumers who really want to [...]

Etch-a-sketch gone supersize!

Sketch-3D is an interactive, integrated software/hardware system that enables users to create their own anaglyphic 3D drawings. By using a ubiquitous interface metaphor (the “Etch-A-Sketch “), Sketch-3D allows anyone to participate in generating stereoscopic imagery in a way that is simple and engaging. In addition to the personal experience, Sketch-3D can be scaled to work [...]

In an Absolut world you’re with the band

I wish! The new Absolut ROCK bottles do just that. I am SOOO getting one of there bad boys on my shelf this September (launches 1st September in Selfridges in the UK). Don’t think the vodka will last that long but those studs and leather were built to last! Not that we need more and [...]

A B C vitamins

I think this concept of letter shaped boxes for each different vitamin supplement is a great idea, making something dull like the humble vitamin a whole lot more interesting. The concept is by Polish designer Viktoriya Gadomska.  found at…

Google gets out-geeked!

I think it’s fair to say that Google Street View entertained every single one of us when it was first launched (not least for the fact that some of us were spotted on a fag break by the Google cam!)…and now it has become an every day tool which is useful on so many levels. [...]

The Mocha Lisa

The Mona Lisa, one of the world’s most famous paintings, has been recreated using 3,604 cups of coffee – and 564 pints of milk.  It measures an impressive 20 feet high and 13 feet wide and took a team of eight people three hours to complete. The different colours were created by adding no, little or lots [...]

Green Sleeves

Sean Martindale and Eric Cheung two Toronto based artists collaborated for the first time on this project with the aim to help activate public space.  First, they cut triangular shapes directly into the thick existing poster layers.  Then they peeled back those layers, wrapping the outside edge of the cut-out posters back into the pole to [...]

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