Enter just the word ‘packaging’ into Google UK search (Friday 7th March 2014) and you get ‘about 159,000,000′ results. Click ‘images’ and the No.1 result is Boxer’s work for McDonald’s latest Cups and Bags, with second place filled with our Clamshell.
Sweet set of viral ads produced by wieden and kennedy. A very clever campaign using spoof banner ads such as ‘Push up Muscle shirts’ and “Spray Tan Parties’ to lure in ‘desperate’ males and then tell them how wrong they were for doing so! You can also ‘Prank’ your mates by sending to them on social media sites thus amplifying the campaign and giving consumers a genuine reason to share the videos. Genius!
Hit the link or the pic and scroll down to reveal all the spoof ads…
“Alfredo Moser’s invention is lighting up the world. In 2002, the Brazilian mechanic had a light-bulb moment and came up with a way of illuminating his house during the day without electricity – using nothing more than plastic bottles filled with water and a tiny bit of bleach.”
You can see how such an small and humbling idea can make so many peoples lives better.
Boxer is a design consultancy based in Birmingham and Chicago. We specialise in creating brands and bringing them to life through various media. Our current work includes branding the relaunch of Fort Dunlop on behalf of Urban Splash, and a major design project for McDonald's.