Working on NPD and innovation for Unilever, they wanted to create a new elegant, premium and desirable anti-perspirant for women that would not only fit in the handbag but wouldn’t actually look like an anti-perspirant at all.

This fresh brand approach created a discreet handbag size anti-perspirant atomiser that combined elegant brand design with functionality. It sits somewhere between perfume (desirable) and make-up (essential), proving that there can be real beauty in design.